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They built billion-dollar empires selling sugar water.
Marketing Strategies of Coca Cola and Pepsi: Which one is better?, by Lucy Gevorgyan
Coca-Cola Vs. Pepsi: Who Has The Best Business Model? - FourWeekMBA
The Carbonated Empire: The Scope Coca Cola Co's Global Domination
How Pepsi Won the USSR … And Then Almost Lost Everything, by Jeremy Dyck, BC Digest
How Coca-Cola and Pepsi achieved global domination - Vox
Social Media Duel: Coca Cola VS. Pepsi
COKE VS. PEPSI: the Amazing Story Behind the Cola Wars
Coke vs. Pepsi: social listening analysis
Pepsi and CocaCola: How They Leveraged Each Other's Brands