Coca-Cola trials label-free Sprite and Sprite Zero bottles
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Coca-Cola is temporarily removing the labels from its Sprite and Sprite Zero on-the-go bottles to trial label-free packaging in hopes of reducing plastic waste.
Coca-Cola plans to test market Sprite Zero now, Marketing & Advertising News, ET BrandEquity
Designers, artists, musicians, athletes. Tastemakers, changemakers and trend-setters. Theyve all got something in commona thirst. For cutting through the noise with a perspective all their own. And Sprite Zero Sugar helps them quench that thirst. Its a one-of-a-kind, zero sugar citrus soda thats got a lemon-lime flavor made with cut through refreshment, making sure youre ready to leave your mark. How? By keeping it real. Just like you do, an iconic flavor, and whatever you can think of next.
Sprite Zero Lemon-Lime Soda - 8 pack, 12 fl oz bottles
Coca-Cola trials “label-less” packaging for Sprite bottles
Product Detail Page
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Sprite scraps labels from bottles in new trial
