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With the rate of cord cutting increasing, several recent studies point out that in the years ahead cable TV will not be as profitable as it once was.
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Cord-Cutting Is Accelerating - WSJ
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Cable TV is dying, and the industry only has itself to blame
Cord cutting is driving TV industry's cloud adoption - Protocol
Cord-Cutting Q1 2023: Pay-TV Ops Lose 2.3M Subs, Worst Quarter to Date
With Cord-Cutting, Cable TV Industry Is Facing Financial Challenges