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The thought-provoking concept of the brand’s new campaign launched as part of 7UP®’s ‘Think Fresh’ series, is to find witty and fun solutions
7UP mascot Fido Dido highlights 'fresh' solution to everyday problem in latest TVC
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Refreshing Solutions: 7Up's New Advertising Campaign Encourages Consumers to 'Think Fresh' and Take Control of Life's Unexpected Challenges, PDF, Communication
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7UP's mascot Fido Dido shows how to convert life's googlies into opportunities in a new ad
7UP brings back its mascot Fido Dido to 'Put The Chill' this summer