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• State of the Industry 2022: Gum category begins to bounce back

State of the Industry 2022: Gum category begins to bounce back

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Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

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