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SM Entertainment Debuts Riize, Its First K-Pop Boy Group in Three

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SM Entertainment Co., the South Korean company that pioneered the K-pop genre three decades ago, unveiled a new seven-member boy group named Riize in its first band debut in three years.

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The Editors Club (TEC) on Instagram: K-pop boy group RIIZE has been named Louis Vuitton's newest house ambassadors. “The group has garnered significant attention for its trendsetting and confident fashion style.” said

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SM Entertainment's new 7-member boy group currently filming an MV in the U.S, aiming for September debut