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quot;Kidults" are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
Kidults are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
The toy industry keeps growing and it's thanks to adults
Expert Data and Analytics for the Toys Industry- The NPD Group
ESW - Toys for Grown Tots: How Brands Can Reach “Kidults”
Kidult Consumers Offer Brands New Avenues of Growth
Kidults' Are Adults Buying Toys For Themselves For Nostalgia, Stress Relief
Growth in toy market is driven by millennials
Toys for Adults a Growth Spot for Lego, Razor, and Mattel - Bloomberg
Adults Drive Toy Sales, Which Could Impact DEUS
Toy expert gives tips on how to differentiate real vintage toys from fake ones
Growing 'kidult' trend takes toy industry by storm
Adults toy shopping for themselves have become a major driver of growth for the toy industry. “Kidults” are responsible for about a quarter of annual
KIDULT, Adult Kid who plays with Toys Tank Top
Kidults' Dominate the Toy Industry Thanks to Social Media, Pandemic