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Greenpeace victory - LEGO ends Shell promotion link

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Following a 1 million signature Greenpeace petition, LEGO has pledged not to renew a 50-year link with the oil company Shell. The move comes as Shell bids to renew its Arctic drilling in 2015, and following revelations that it is trying to dilute environmental regulation in Arctic waters.

LSN : Big Ideas : Lego to discontinue Shell-themed toys after Greenpeace campaign

Lego 'won't renew' contract with Shell after Greenpeace campaign - BBC News

LEGO Ends 50 Year Link with Shell after Greenpeace's Campaign

Lego ends partnership with Shell after Greenpeace campaign - National

Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ

Greenpeace - Wikipedia

Shell losing play partner

Greenpeace sent minifigures to climb Legoland Windsor's oil rig as a protest this morning : r/lego

How did Greenpeace get LEGO to ditch Shell play sets?

Lego cuts ties with Shell after Greenpeace campaign – Eye on the Arctic