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The mouthwash Listerine is a great lesson in public health branding. In homage to Joseph Lister, the British surgeon who pioneered antiseptic surgery by cleaning his instruments in carbolic acid, a St. Louis chemist named Joseph Lawrence invented Listerine. The alcohol-based formula was sold as a surgical antiseptic as well as a treatment for cleaning cuts, scrapes, and other wounds. It was also marketed to dentists for oral care.
Listerine Smithsonian Institution
Twin pack of 1-Liter bottles of Listerine Ultraclean Cool Mint Antiseptic Gingivitis Treatment Mouthwash to fight tartar buildup & kill 99.9% of germs
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KILLS 99% OF GERMS: 1.5-liter bottle of Listerine Cool Mint Antiseptic Mouthwash that kills 99.9% of germs that cause bad breath, plaque and
Listerine Cool Mint Antiseptic Mouthwash, Daily Oral Rinse Kills 99% of Germs that Cause Bad Breath, Plaque and Gingivitis for a Fresher, Cleaner
Listerine
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Mouthwashes, oral rinses may inactivate human coronaviruses. Several of the nasal and oral rinses had a strong ability to neutralize human coronavirus, which suggests that these products may have the potential to
Natural Oral Care Products Kit, Oral Care Bundle
Listerine touts 'efficacy and benefits' to woo new consumers with digital, OOH ads - Digiday
TOTAL CARE Zero Alcohol Fluoride Mouthwash