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How Mattel reinvented Barbie To Become A Global Icon

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How Mattel reinvented the iconic 'Barbie' brand from its lowest point in 2014 to Hollywood superstardom: 'We had to ask why do we even exist?

What Barbie IS stereotypical Barbie in the real world?(the spoiler is more of a precaution, I'm not sure if this counts) : r/Barbie

How Barbie Has Remained Relevant For 6 Decades

Mattel, Icons in the Making

Barbie as popular as ever after 50 years

I'm a [reinvented] Barbie™ Girl. With the promise of the upcoming…, by Asha Tanwar

How Barbie Has Remained Relevant For 6 Decades

Barbie: A Timeless Adventure of Dreams and Empowerment

How Mattel is reinventing Barbie with a Hollywood makeover

How Barbie Has Been Remade, and Reinvented, Over 57 Years In Photos

Mark Ryden x Barbie

Barbie is 60. And she's reinventing herself.

Mattel properties Barbie and Hot Wheels named global leaders by NPD -Toy World Magazine

Blonde Ambition