Rhino Horn Consumers, Who are they?
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Demand for rhino horn as a luxury purchase by upper-middle class citizens in Viet Nam, including professional businessmen, celebrities and Government officials, has been identified as the strongest driver of the current rhino poaching crisis. More than 500 rhinos have been killed in South Africa alone within the first half of 2013. A consumer research study, conducted in 2013, surveyed 720 individuals in Hanoi and Ho Chi Minh City and discovered that rhino horn users value this item because of its significance from a social point of view.
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