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Abel Makkonen Tesfaye, more commonly known as The Weeknd, is officially the most popular artist in the world, according to Guinness World Records (GWR).
The Weeknd's surge was fueled in part by TikTok, after his 'Die for You' remix with Ariana Grande went viral on the platform, according to GWR.
Forbes Middle East on Instagram: Guinness World Records (GWR
Guinness World Records crowns world's most popular artists
The Weeknd is officially the world's most popular artist
The Weeknd is officially the most popular artist in the world
The Weeknd Named Most Popular Artist
The Weeknd named world's most popular artist by Guinness World Records
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