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This Heinz Label Is Brilliantly Designed to Call Out Imposters

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To combat restaurants refilling Heinz ketchup bottles with competitors' products, Heinz has partnered with an advertising agency in Turkey to create a new label with the exact Pantone color of Heinz ketchup.

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To prevent restaurants from filling up their empty bottles with other lesser quality brands, Heinz identified the Pantone of their ketchup and added a border of that color around their label so