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The pitch to marketers is pretty straightforward: Don’t just buy ads on TikTok for products you're selling elsewhere, actually sell them on the platform too.
We are Influential! Celebrate our 10th anniversary!, Influential posted on the topic
Glossy+ Research: How marketers are using AI to target ads, recommend products and provide customer service - Glossy
Pitch deck: Inside the TikTok Shop pitch to brands - Digiday
Is the Clock Ticking on TikTok? - PriceWeber
Tik-ing Time-Bomb: TikTok and the Endlessly Looping Promotion/Revenue Debate
Pitch deck: How TikTok is courting advertisers - Digiday
How TikTok Could be Your Best Way of Reaching Millenials in 2020, by Ryan Byrne, Smart Marketing for the Lean Startup
Can TikTok be used for affiliate marketing? - Quora
For Netflix, Sharing Isn't Caring; Microsoft's Mobile Game Revenue Reckoning
Insights New Engen