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Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg
Uncle Ben's Changes Brand Rooted in Racist Imagery. Now It's Ben's Original. - WSJ
CQ Researcher - Branding
Aunt Jemima brand gets a new name: Pearl Milling Company
Ads Insensitive to Black People Are Still Common in Asia - Bloomberg
Unraveling the Top 10 Rebranding Fails (And What You Can Learn From Them)
Uncle Ben's Branding: A Cautionary Tale
Uncle Ben's Rice Drops Racist Imagery, Gets New Name
I want to rebrand 'empty nester,' but Elon Musk's X offers a cautionar