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Why Weight Watchers Is Shedding the Baggage of an Old Name

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Mum who binged on 120 bags of crisps a month poses for burlesque photoshoot after shedding seven stone - Manchester Evening News

Weight Watchers: Why has it changed its name to WW? What does it stand for? - Daily Star

Weight Watchers 2016 Update: SmartPoints

Weight Watchers Name Change Mocked by Twitter Users

Weight Watchers has dropped 'weight' from its name. But that's not enough. - The Washington Post

WeightWatchers Bets on So-Called Miracle Obesity Drug Ozempic in New Deal: Report

Behind corporate rebranding strategies

Weight Watchers drops 'weight' from name - BBC News

What's gone wrong at Weight Watchers?