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How not to re-create another Vegemite isnack 2.0 branding disaster

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Vegemite, unveiled a product extension in 2009: isnack 2.0. The company was unprepared for consumers' anger and was forced to change the new product’s name.
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have criticized the naming of the new product (iSnack 2.0) and the outrage hit the headlines all over the world that year. The company was unprepared for the…

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