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1 648 photos et images de Sucette Coeur - Getty Images

1 648 photos et images de Sucette Coeur - Getty Images

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Sold out sign is seen in front of heart shaped chocolate lollipops on display at a department store on February 12, 2015 in Tokyo, Japan. In Japan Valentine's day is celebrated differently from Western countries. On Valentines day Japanese women are expected to give chocolates to the men, some are given as courtesy or friendship gifts to male friends, colleagues or classmates, others are given to a women's "one true love" . The chocolate giving tradition in Japan has created a booming business with the month leading up to February 14 sometimes accounting for approximately 50% of a confectionery companies annual sales and many companies spend their yearly marketing budget on Valentines Day promotions. Department stores often take over entire floors for luxury chocolate stores and some even bring in the chocolate makers themselves. Obtenez des photos d'actualité haute résolution de qualité sur getty