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Ferrero is the latest conglomerate to position its existing brands as premium and introduce new items like bite-sized products.
Cocoa Crossfire Outlook Business
Ferrero Rocher unveils its new brand identity
Ferrero's US expansion continues: Nutella owner swoops for Kellogg's cookie and fruit snacks brands in US$1.3bn deal
Ferrero Rocher Moments launches new pack range
The pleasure of Ferrero Rocher now comes in a premium tablet format - Duty Free Hunter
Ferrero invests £6.8m in 2019 Christmas NPD - Confectionery Production
Nutella owner Ferrero acquires Nestlé's US candy business
Chocolate Market: Global Industry Analysis and Forecast (2023-2029)
Global chocolate confectionery market size is expected to reach $265.9B by 2028
State of the industry: Confectionery, 2018-12-04
Nestlé Seeks Bigger Piece of High-End Chocolate - WSJ
Ferrero Inks Agreement to Acquire Kellogg's Cookie & Fruit Snack Businesses